Dentists are quickly learning the importance of marketing their practices online. They’re redesigning their websites to keep in contact with patients and attract new ones, and some of them are adopting content marketing strategies to get more shares on social media. However, these creative marketing efforts will go unnoticed if they aren’t optimized for search engines.
People used to search for dentists in the Yellow Pages, but now they go online. They usually don’t look beyond the first page of results, so sites that don’t rank high on Google or Bing are ignored. Whether you’re new to the profession or run a longstanding practice, SEO for dentists is essential to finding new patients—and keeping them.
On this page, you’ll get an overview of SEO for dentists and why you need it for your practice, as well as a few basic SEO tips to help you get started.SEO stands for search engine optimization. Put simply, it’s the process of helping your website rank higher in search results on sites like Google, Yahoo! and Bing. When your website ranks higher, you have a better chance of generating clicks and attracting visitors.SEO for dentists, or dental SEO, focuses on optimizing a dental practice’s website for search engines and users to increase the site’s visibility in search results on Google, Yahoo!, and Bing. Optimizations can include making the site mobile-friendly, faster, and more useful to potential patients.